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intégrateur européen de solutions open source

       

News

[21/01/2015] Smile Netherlands participates in Webwinkel Vakdagen event

The Webwinkel Vakdagen is the first e-commerce event in The Netherlands. It is the biggest event that focuses exclusively on e-commerce and online business. The event will be held on 21 & 22 January 2015, in Utrecht. >>

[30/04/2014] Customer Experience - Extending RMA in Magento EE with multiple returns

Current solutions are just too limited and provide only basic RMA functionality: just return and refund. >>

[25/04/2014] Customer Journey: Content and E-commerce Together

User & Shopping Experience: Integrating CMS in B2C E-commerce >>

All news
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Some references

Chantelle US
The American branch of the famous lingerie house is embarking in online sales. Smile Consulting supported the Chantelle Group and its US entity, defining the proj... >>
Total - Mobile
As part of the creation of the mobile portal, m.total.fr, Smile was tasked with adapting the creation tool and its rendering, and optimising them for mobile uses. >>
       


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E-commerce

E-commerce

More than one in three French people have already purchased something online. For small, medium and large companies alike, the Internet has become a key business channel. In this context, our e-commerce solutions cover every element of the business process

  • Attraction: business stimulation mechanisms and tools to attract potential customers to your site;
  • Arguments: to inform, advise and seduce the visitor, to convince them that your products fulfill their expectations;
  • Purchase: to select one or more articles during a selection process that is smooth and provides incentives;
  • Payment: enable payment to be made for the order through a simple and secure transaction process that is linked to your accounting system;
  • Delivery: connected to your supply chain platform to trigger a delivery and to enable order tracking;
  • Loyalty: register the contact details and behaviour of the user through a customer relations management tool (see also our CRM solution).

Longchamp, Nestle, Yves Rocher etc. Our solutions meet even the most demanding requirements companies have in terms of reliability and business performance.

We analyse your business project

Using a comprehensive analysis of your e-commerce issues and objectives, our consultants help you to decide on the key elements of your project:

  • The e-marketing strategy, to make the best use of your website in terms of business development (communication, sales, customer relations etc.) ;
  • The commercial infrastructure, so that your organisation is capable of running a multichannel business;
  • The e-commerce platform, to ensure you have a powerful tool that suits your Internet business model.

Your solution can be produced:

  • either by deploying a dedicated e-commerce program (such as OS Commerce , or Magento ),
  • or by customising content management tools such as eZ publish , Typo3 , Jahia , MagnitSite...

For more atypical or innovative projects requiring customisation, we design a custom solution to match your business strategy.

We produce a comprehensive solution

Much more than just a shop front, our platforms can really help increase your business, closely linking technical performance and the attractiveness of your store. For the visible part of your site ("front-end") we attach special importance to the following elements:

  • Graphic design for expressing your identity and promoting your business,
  • Ergonomics so that it is easy to browse the site and to find relevant information,
  • Animation to boost your sales depending on your commercial policy,
  • Acessibility so that users can access your e-store without any difficulties,
  • SEO to optimise access to your site from search engines and directories.

For your website administration tools ("back-end), we take into account your processes and specific requirements in three key areas

  • The presentation of your offering to modify characteristics of articles in your catalogue and to control publications;
  • Commercial animation for implementing promotions in order to boost your sales;
  • Business support for business areas such as finance and management, production, logistics, marketing etc.

After your solution has been delivered, we provide support services to your teams:

  • Comprehensive documentation on the solution that has been implemented;
  • Customised training for improving use of the tool.